Senior Director of Communications and Community Relations, Snyder’s-Lance, Inc.
Born in Detroit, Sid has also lived in Los Angeles, Tampa, Washington, DC, New York/New Jersey and currently in Charlotte. Sid has been with Snyder’s-Lance since April 2010 and is responsible for developing and managing the Company’s strategy for corporate communications, community relations and government affairs.
Sid brings over 18 years of marketing and management experience to Snyder’s-Lance. His career began in brand management, where Sid was responsible for launching new products, managing P&Ls, and leading brand teams. During his brand management experience Sid managed over 10 different brands including Milk-Bone, Ajax, Murphy’s Oil Soap, RoTel, and Chef Boyardee for companies including Nabisco, Colgate Palmolive and International Home Foods.
After a successful stint as a brand manager, Sid’s career shifted into the sports and partnership marketing field where he gained experience in developing partnership alliances, creating strategic marketing solutions, managing event promotions and leading activation programs for a variety of companies and sports leagues. Prior to joining Snyder’s-Lance, Sid was a Senior Account Director for GMR Marketing, Director of Marketing at the National Football League and Director of Marketing for the New Jersey Nets.
Sid was also the Director of Communications for the Anthony Foxx for Mayor Campaign in 2009. Sid is active in the community and is a member of the 100 Black Men of Charlotte, Charlotte Sports Commission, MeckEd.org Board, and the African American Advisory Board for Georgetown University. Sid has a BA from Georgetown University and an MBA from the University Of Michigan.
Sid is married to Nichelle Levy, Digital Counsel for NASCAR Digital Media; and they have two boys Sidney (8) and Nicholes (6).
Sid is a member of several boards including; the CPCC Foundation, MeckEd, and the Charlotte Chamber of Commerce Board of Advisors. Sid was previously a board member for the Charlotte Chapter of the 100 Black Men, and the Georgetown University African American Advisory Board.